The east bank of the Red River in Bossier City, a draw now for leisurely entertainment and shopping, attracted crowds for a very different reason 81 years ago today. On Sunday afternoon, June 10, 1945, the shoreline near the Texas Street Bridge came alive with the clatter of machine-gun fire and the roar of fighter planes, as a battle unfolded. But Bossier City hadn’t become the latest hotzone of World War II. The fighting was simulated, meant to give spectators a glimpse of America’s military in action and highlight the importance of financially supporting those who were facing enemies abroad. Although victory in Europe had been declared a month earlier, the war in the Pacific continued.
War bond drives, or loan drives as they were also called, were a critical aspect of U.S. policy during the Second World War. They helped raise funds that the government used to buy equipment and supplies for the war effort, and they helped foster a sense of patriotism among citizenry by providing a means to contribute to that effort. There were eight such drives between November 1942 and December 1945. The mock invasion held in Bossier City was part of number seven.
In the days leading up to the event, local newspaper stories heightened interest by telling of the military machinery and maneuvers that would be on display and the guests who would attend, including Louisiana Governor Jimmie Davis and movie star of that era, Robert Young. Personnel would also be present to sell bonds. In an article on June 9, Barksdale’s Bark, the newspaper of Barksdale Field – as the base was then called – set the scene: “One hundred Barksdale GIs, armed with rifles and machine guns, will be disgorged from nine Higgins boats tomorrow, and behind a smoke screen, will plunge into an inferno of explosions, … belching flame throwers, roaring dive bombers and wheezing bazooka shells to secure a beachhead,” the paper stated. According to the article, Barksdale not only supplied the troops, but also much of the equipment, including jeeps, walkie-talkies and blank ammunition. The Higgins boats, named for Andrew Higgins, founder of the New Orleans company that built them, were brought by truck from Texas.
The “Red River Bond Invasion Show,” as the event was referred to in some local newspapers, got underway before a crowd estimated to number between 25,000 and 30,000 attendees, gathered along both sides of the river and on the Texas Street Bridge. Prior to the start of the invasion, Young addressed those assembled and “placed decided emphasis on the need to buy war bonds,” according to an article the following day in The Shreveport Journal. Navy Lieutenant Joe McMeel, survivor of a bombing attack on the aircraft carrier USS Franklin just four months prior, spoke as well.
After the guest speakers, the invasion commenced. The Shreveport Journal article of June 11 described what took place: “As the men advanced to establish their beachhead, smoke bombs … were set off, providing continuous protection to the men landing on the shore and to those moving upward on the beach. Even as the men advanced, the … P51s (fighter aircraft) continued to come over, providing a cover for them and blasting an opening … to aid the men in their move forward.” This must have been quite a sight to see on Red River! Soldiers stormed ashore and scrambled up the east bank with the objective of planting a flag at a predetermined point in “enemy” territory. Once this was achieved, victory was declared.
Persons who purchased bonds at the event and in the days just before the event were allowed rides on the Higgins boats. Young, who years later would achieve fame on tv in shows like “Father Knows Best” and “Marcus Welby M.D.,” signed autographs for those who bought bonds of $1000 or more. The June 11 article in The Shreveport Journal states that approximately $21,000 in bonds were sold during the afternoon’s show. That amount combined with money from bond sales across the country during the seven weeks of the Seventh War Loan Drive helped achieve a final total of more than $26 billion. Yes, billion.
For one Sunday afternoon in June 1945, Bossier’s east bank became a stage, offering a more forgiving glimpse into the brutal beach landings at places such as Normandy and Iwo Jima. For a moment, the crowd had a visual reminder that freedom isn’t free.
If you have any photos or other information relating to the history of Bossier City or Bossier Parish, the History Center may be interested in adding the materials to its research collection by donation or by scanning them and returning the originals. Call us to learn more. We are currently closed for renovations, but can still be reached by phone at (318) 746-7717, and our email is history-center@bossierlibrary.org. We can also be found online at https://www.facebook.com/BPLHistoryCenter/ and http://bpl-hc.blogspot.com/
Images:
- 7th War Loan poster/Wikimedia Commons
- Beach landing on Red River's east bank/Barksdale's Bark, June 16, 1945








