Levi Strauss & Co. Chooses Bossier City

Levi Strauss (before 1902)
Source: https://commons.wikimedia.org/wiki/File:Levi_Strauss_1.jpg

During the 1960s and 70s, the growing popularity of the casual look rapidly increased the demand for blue jeans. This fashion movement provided Levis Strauss & Co. with a period of rapid growth as the blue jean became more than a working man’s jean. During this period of rapid growth, Levi Strauss & Co. opened many plants throughout the United States. In the fall of 1969, it was announced that Levi Strauss & Co. would open its first plant in Louisiana.

The location for Levi-Strauss’s 32nd plant was right here in Bossier City on a five-acre site on Airline Drive near Douglas Drive and Melrose Ave. Groundbreaking for the 28,000 square-foot facility took place on Mar. 16, 1970. The Bossier City Industrial Development organization built the building and leased it to Levi Strauss & Co. The Cherokee Construction Co. of Shreveport expected to have the construction completed by the beginning of Aug. that year. The initial cost of the plant was approximately $180,000 and it contained $500,000 worth of machinery.

Job posting in the Shreveport Times, 1970.

Why did Levi Strauss & Co. choose Bossier City? Well, according to an article in the Bossier Banner-Progress published Nov. 27, 1969, “A spokesman for Levi Strauss said that the success of the Labor Registration Drive conducted by the Bossier Chamber of Commerce influenced the company’s decision to locate in Bossier City. The Labor Registration Drive was held with much enthusiasm through out the area with help from Plain Dealing, Haughton, and Benton. Some of these towns had volunteer men and women who maintained a registration desk for one week. Many of the churches and other organizations in the area also helped. The efforts registered over 13,000 persons.”

This “pilot plant” was expected to initially employ about 300 people, mostly machine operators with some office personnel and manual labor positions as well. Long-term goals for a permanent facility predicted employment estimates as high as 2,000. Initial plans for the Levi plant was to produce Levi’s pants for women, a marketing campaign known as Levi’s for Gals that launched in 1968.

Job posting in the Shreveport Times, 1971.

On Sep. 25, 1970, it was announced in the Shreveport Times that the Bossier City Levi Strauss & Co. production plant would officially operate as part of the firm’s Levi’s for Gals division starting on the first of Dec., along with the Tyler and Corpus Christi, Tx. plants. “Walter A. Haas, Jr., Levi’s president, said the move is an important step in the company’s divisionalization program and will help keep pace with LfG’s rapid expansion in the women’s sportswear field.”

In the Oct. 5, 1973 issue of the Shreveport Times, the Bossier Industrial Foundation and city officials announced, that Levi Strauss & Co. would cease operations in Bossier City, and Sondra, Inc. of New York City would take over the production facility with its ladies ready-to-wear line. In the same article, the writer states, “Expansion plans call for Sondra to increase the size of the operation on Douglas Drive by 25,000 to 30,000 square feet and hire 150 new employees, which will increase the annual payroll over the Levi total by some $250,000.”

Throughout its history, manufacturing has always contributed to the economic growth of Bossier Parish. With October being Manufacturing month it’s a great time to visit the Bossier Parish Libraries History Center to learn more about these and other manufacturers that operated here.

The Saga of Sawyer Downs - Part 2

Architectural Rendering of Louisiana Downs C. 1970s
Bossier Chamber of Commerce Collection: 1998.047.211

It wasn’t until November of 1971 before the remaining shareholders were able to carry on with the plans to open Sawyer Downs. The request for a permit was made by the president of Sawyer Downs, John F. Wolcott, who explained to the Louisiana Racing Commission that Kemmons Wilson, (founder and chairman of the board of the Holiday Inns of America), was the chief financial backer and that they had $5 million set aside to complete the construction once the permit was approved. The Louisiana Racing Commission chose to defer action on the application until April, which was just one month before Gov. McKeithen's’, term in office would be over. You may remember from part one of this story that Gov. McKeithen was adamantly opposed the opening of Sawyer Downs.

Before April arrived, the Louisiana Racing Commission voted to renew the operating permit for Sawyer Downs, which inevitably was revoked by Governor McKeithen two days later after firing and replacing every member of the Louisiana Racing Commission that voted in favor of the permit. Despite the current opposition, Sawyer Downs president, John Wolcott, announced that they would carry on with their plans for the racetrack to be in operation by April of 1973. Meanwhile, a bill to allow for a local option, where the residents of Bossier Parish could vote for or against a pari-mutuel racetrack, was signed by Governor Edwin Edwards on June 20, 1972.

July 25, 1972, Sawyer Downs once again applied for the pari-mutuel racing permit and approval for racing dates for the fall of 1973 and the spring of 1974 which were quickly approved, pending the local option election. Within hours of this approval, the Bossier Parish Police Jury approved a resolution to hold an option election on August 19. The voters approved the operation of the controversial Sawyer Downs. Having removed many of their obstacles, Sawyer Downs planned to begin construction by the end of the year with grander plans for the facility than before.

1973 rolled around, and the construction had not begun because the racetrack organization had decided that the current location, approximately one mile from the Bossier Parish Courthouse was too inaccessible for the volume of traffic expected. They proposed a new site on Highway 80 (the current location of Louisiana Downs) and the Louisiana Racing Commission gave them a hearing on the changes. In the hearing the Louisiana Racing Commission not only approved the location change, but they also approved changing the name form Sawyer Downs to Louisiana Downs.

President John Wolcott announced the changes and the date for the groundbreaking ceremony which would be on February 20, 1973. Louisiana Downs finally opened for operation on October 30, 1974. On opening day Louisiana Downs drew a crowd of over 12,585 people, many of whom were from out of town, mostly Texas and Arkansas. Their inaugural meet was an 8-race event, with the first race at 1:05 pm.

Louisiana Downs Grandstand 1974
Bossier Chamber of Commerce Collection: 1998.047.220

In 1978, Vincent J. Bartimo, the president and general manager of Louisiana Downs, asked the Sawyer family permission to name a race worth $50,000 and up the Earl Sawyer Memorial Purse, stating “I think if it wasn’t for him this track would not be here today.” The Earl Sawyer Memorial Purse would become a permanent fixture of Louisiana Downs.

To learn more about Bossier Parish history come to the Bossier Parish Libraries History Center, 2206 Beckett St., Bossier City.

By: Amy Robertson

The Saga of Sawyer Downs - Part 1

Earl P. Sawyer was a native of Hamburg, AR, but he came to Bossier City in 1945, where he lived the last 24 years of his life. Sawyer was a wealthy entrepreneur known for organizing the Tri-State Oil Tool Company Inc., here in Bossier City, along with his partner Gary H. Burnham. He was a prominent member of the Palmetto Country Club where he served in various positions on the board including president for at least four consecutive years from 1960-1963.

Sawyer also owned a horse-training facility in Mansfield, La., and was already well-known throughout the Ark-La-Tex as a horse trainer. In 1962, he invested $100,000 into a new horse-training stable with an arena just 2-miles south of Benton, La. on Benton Road. This new facility, known as Earl Sawyer Quarter Horse Ranch and Arena, covered nearly 40,000 square feet with the ability to accommodate all-weather horse shows. After completion of the new facility, he relocated his horse training facility to the new location and began hosting shows there in 1963. His entrepreneurial spirit combined with his love for horses birthed what would become Louisiana Downs.

Earl Sawyers Arena grew in popularity and was transformed into an oval and straightaway. On June 12, 1965, it opened as Sawyer Downs and became the south’s newest and most modern quarter horse and thoroughbred racetrack. Modern features seen at Sawyer Downs were electric timers, photo finish cameras, and automatic starting gates. A judges’ stand was erected atop a 50-foot tower behind the new grandstand that could seat 2,500 spectators, with a modern concession stand underneath.

Its inaugural meet held that day was an 8-race event ranging from distances of 250 to 550 yards. Both quarter horses and thoroughbreds competed in the opening events which ran under the American Quarter Horse Association and the Louisiana Racing Commission. These races were held bi-weekly and were very popular drawing in large crowds that filled the grandstands.

Earl Sawyer applied to the Louisiana Racing Commission to allow pari-mutuel wagering at Sawyer Downs and the commission issued a letter of intent to okay his request. But first, the track would have to meet specific requirements such as an enlarged grandstand, fence rails to protect the horses, and a clubhouse to name a few of the requirements. Sawyer began making the necessary changes, and on April 4, 1966, the Louisiana Racing Commission granted Sawyer Downs a 90-day racing season for pari-mutuel betting from October 11, 1966, through February 11, 1966.

Meanwhile, Sawyer purchased more land and worked to secure financing for the necessary updates the Downs needed, which included a visit from movie star Gene Autry. Rumor has it Autrey came to see Sawyer Downs, and to consider being an investor in the racetrack, but he wanted the largest slice of the pie when it came to ownership, and Earl Sawyer was not willing to agree to these terms.

By June of that year, Sawyer announced the construction on Sawyer Downs expansion would begin soon. The new and improved facility would have the ability to stable more than a thousand horses, would include jockey quarters, a 3,000-foot runway for airplanes, a press box, judges’ quarters, a clubhouse with two clubs, as well as 18 suites that would be available for lease. Sawyer Downs became incorporated and started to offer stock in the company. After incorporating Sawyer Downs increased the size of its Board of Directors by adding six seats to the board. Two of the new board members included actor Dale Robertson and Joe Bill Adcock, baseball player for the California Angles.

Unfortunately, finances, religious opposition, and politics were working against Sawyer Downs, and in August of 1966, the racetrack had no choice but to ask the Louisiana Racing Commission to allow them to reschedule their opening from October 11, 1966, to April 1, 1967. In October of 1967, Governor John McKeithen blocked the permit that had been issued to the track and ordered that no racing permits of any kind could be issued without his personal approval. None-the-less the racetrack re-applied in August of 1968 for a new permit which was denied. It would be April of 1969 before Sawyer Downs could make a new request.

Before Earl Sawyer could realize his dream of re-opening Sawyer Downs as a pari-mutuel betting racetrack, he suffered a heart attack. On the morning of July 4, 1969, Earl P. Sawyer died at the age of 62 at Bossier General Hospital.

Come back next week to finish reading this saga of Sawyer Downs. As always, to learn more about Bossier Parish history come to the Bossier Parish Libraries History Center, 2206 Beckett St., Bossier City.

By: Amy Robertson

Hamilton Oil Mill

Hamilton Oil Mill on Hamilton Road
Bossier Parish Library collection: 0000.001.071

In the late 1800s, Hamilton Oil Mill was known as Hamilton & Co’s Oil Mills, Cotton Gins, and Corn Mills located in Shreveport on Cross Bayou between Market and Spring Street. The owner was Col. William E. Hamilton of Bossier Parish. Though the mill started off as an oil mill, cotton gin, and corn mill for the majority of their time in operation they focused on processing cottonseed products such as oil, hull, cakes, meal, fertilizers, and feed. The oil was used to produce a broad range of products including early plastics.

On October 31, 1880, Hamilton Oil Mill was utterly destroyed by fire. The only items that were able to be removed before the fire got to them were some empty sacks, the books, and some papers from the business office. Since it was their busy season and there had been a "virtual suspension in navigation" the mill had accumulated a large amount of oil and oil cake. They had nearly 400 barrels of oil, eight to ten thousand sacks of cake, around $10,000 worth of seed in bulk and $6,000 worth of cotton seed sacks in bales.

Unfortunately, the total loss was higher than the insurance coverage. Not to mention the cost of clean-up, rebuilding and the loss of production. Hamilton Oil Mill employed about one hundred people at the time. This loss was felt not only by the firm and those in its employ but also by those that transported the raw cottonseed and the products of the mill. The loss of such a large and successful factory negatively impacted the city, too.

Just one month later, Hamilton & Co. announced that they were cleaning the debris left from the fire and would start rebuilding immediately. One year later, ads for the Mill began to appear in the papers again.

In 1893 Hamilton Oil Mill invested in some precautionary measures in case of fire. They built a high brick firewall between the seed and hull warehouse and the main mill building. A steel tower eighty feet tall was erected adjacent from the main building with an enormous boiler iron water tank on top of it capable of holding 20,000 gallons of water. This water tank was intended to serve as a back-up supply for the boilers allowing only 10,000 gallons of water to be used so that the rest can be reserved for use in case of fire. Fire pipes were connected at the bottom of the tank and connected with the safety water pipes which extended all throughout the buildings arranged to deluge every floor in case of fire. These safety pipes were also connected to the water supply to ensure plenty of water should the tank become drained.

These precautionary measures paid off because, on December 19, 1896, the Hamilton Oil Mill’s cotton seed shed caught fire and once again they had to ring the fire alarm. Fortunately, when the fire department arrived, they were not needed. In addition to their automatic water safety pipes, they also had the employees well trained in the event of a fire. By the time the fire department reached the scene the fire had already been put out.

On September 16, 1900, along with an advertisement for lots for sale in the McCormick Annex of Bossier City was an announcement that the Hamilton Oil Mill was being erected there. In 1905 it was announced that the Hamilton Oil Mill was now back in operation in their new location in the McCormick Annex of Bossier City. The mill continued to thrive here for decades and is how Hamilton Road acquired its name.

To learn about other Bossier Parish industries visit the Bossier Parish Libraries History Center at 2206 Beckett Street, Bossier City.

By: Amy Robertson